When I begin to work with new founders I take them through my Entrepreneur Reality Check list. One of the less expected items, but one worth emphasizing, is the need for constant learning. It’s not just reading about your competition or how to make a better widget. It’s more than getting updates in your industry, market trends or knowing how politics may affect your business. The learning I’m talking about are ways to consistently upgrade your personal operating system – yourself. Reid Hoffman, author of “The Start-Up of You,” refers to being in a constant state of “permanent beta.” Without a stable, resilient and efficient you, there is no business. I see this happen every day — when a founder neglects to reinforce their core elements: emotional control, focus and follow through and presentation prowess, it puts their businesses at risk.
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