The COREageous Entrepreneur
Becky Shafir CORE

It takes more than courage to be an entrepreneur…
it takes CORE.


Why the CORE in COREageous?

Entrepreneurship is the lifeblood of the American economy and many other growing global economies. It is a harrowing roller coaster ride to success. Entrepreneurship is a treacherous and grueling test of a founder’s mental and physical core. You will read why, I believe, it takes more than passion, commitment, knowledge and courage to be an entrepreneur – it takes core.

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How my CORE Four Coaching Program came to be…

My family of entrepreneurs stretches back a few generations. In the 1920’s my great grandmother was the first founder in the family (as best as I know), buying and selling parcels of farm land in what is now South Holland, Illinois. After the Great Depression in the 1930’s, my grandfather started his own construction business in a tiny, tucked away office in his basement (as a kid I loved playing with his adding machine and piling up receipts pulled from the tiny compartments in his roll top desk). He built over half of the houses in Homewood, Illinois by 1964.

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CORE Four Reviews

Summer CollegeCORE Coaching

If you are an upperclassman in high school or a college student wanting a strong start and finish to the 2018-19 academic year, consider CollegeCore Coaching this summer. Build a strong core of personal skills and routines for success in September. Whether you are taking summer school or not, there are many ways to cultivate new habits and mindsets for getting work done well and on time. CollegeCore Coaching is customized to your goals which may include:

  • Distraction control The ability to shift at will from distractions to a high state of focus and concentration and sustain that focus for a reasonable amount of time.
  • Making and adhering to a schedule; accounting for how you spend your time
  • Strengthening attention and concentration skills
  • Good quality sleep and regular exercise timed right for optimizing attention and getting work done.
  • Self-advocacy. Asking for help when needed, seeking alternative resources, being persistent, and the ability to connect with “difficult” teachers. This is Introvert-friendly training!
  • Enhancing critical thinking  and verbal expression.
  • Emotional self-regulation to facilitate problem-solving and decision-making.
  • Unrelenting motivation for achievement.  

When these core pieces are in place, you are more enabled to utilize top-down tools for time management, study, working memory, planning and executing tasks. Without a strong core, top down tools and strategies won’t stick. It takes more than courage to take on challenges – it takes core!

CollegeCore Coaching is a one-on-one, personalized program for high school juniors and seniors on a college track and for college students returning to school in the fall. Sessions are in person or via Skype. For more information, please call me, Rebecca Shafir, speech pathologist  and executive function coach at the Hallowell Center (978) 287-0180 x117 or (978) 255-1817.

CORE Four Executive Function Coaching & Training

for Entrepreneurs with ADD/ADHD, Attention Deficit Traits, executive functioning difficulties or any self-starter wanting to be more productive and efficient. 

Rebecca Shafir M.A.CCC, author, speech/language pathologist and coach with over 25 years experience helps business people and entrepreneurs with ADD/ADHD move forward with their projects. The CORE FOUR method trains the four skills and routines needed to excel as an entrepreneur:

  • Emotional flexibility
  • Focus and Follow Through
  • CORE Four Executive Function Coaching & Training - Rebeccca ShafirCommunication Competence
  • Shark Readiness (presentation skills)

We start with a 90 minute interview (in person or via Skype) and build a customized plan designed with your personal objectives in mind. Sessions are scheduled as needed. Sessions range from 15 minute check in sessions to 60 minute working sessions. Your objectives may include:

  • Managing procrastination
  • Emotional self-regulation
  • Improving attention, focus, learning and memory
  • Organization
  • Time management
  • Planning and prioritizing activities
  • Getting started and following through
  • Mindful Listening
  • Speaking with Power and Persuasion

Sessions are offered in person at the Hallowell Center in Sudbury, MA or in West Newbury, MA, or by phone or Skype.  Call (978) 255-1817 or Contact Rebecca  for a complimentary inquiry or call to learn more about The Core Four approach.

The COREageous Entrepreneur Rebecca Shafir Mindful Communication
View Rebecca Shafirs’ COREAGEOUS Entrepreneur Tips on YouTube!  Click image to watch!

COLLEGE Coaching

Set up CollegeCORE Coaching Sessions with Rebecca Shafir!

College CORE Reviews

CollegeCORE Coaching Program

Hallowell Center MetroWest • (978) 287- 0810 or (978) 255-1817

Speech/Language Pathologist and Executive Function Coach
Rebecca Shafir M.A.CCC

CollegeCORE Coaching (by phone, Skype or in person) helps high school upperclassmen and college students conquer the most common problems associated with ADHD or Executive Dysfunction. Rebecca provides effective, practical and non-medication solutions for getting things done well and on time. She has worked with ADHD students and entrepreneurs for over 20 years.  Rebecca’s coaching and training approach builds the core skills and routines that enable success in school and greater marketability for the workplace.

CollegeCORE students will learn:

  • core skills and routines for managing anxiety and improving focus, follow through and communication
  • to become more independent, and how to be the CEO of YOU, even if you don’t plan to be an entrepreneur
  • basic organizational skills
  • problem-solving skills
  • note-taking skills
  • more efficient study and test-taking skills
  • why good sleep is a major ally for the ADHD student, sleep’s powerful role in learning and ways to improve sleep quality
  • how exercise regimen best promotes clearer thinking and improved productivity
  • how to apply Rebecca’s 80/20 approach for managing procrastination
  • how to self-advocate – a competitive life skill.

How CollegeCORE Coaching works: The process begins with a complimentary 15-20 minute inquiry call with Rebecca. Call to set up that inquiry session (978) 287-0810 or (978) 255-1817. This is a brief discussion to answer questions about the program and to determine whether the CollegeCORE coaching approach is appropriate for the student.

A 90 minute meeting (in person, Skype or phone) follows to get background information, identify personal strengths, establish personal objectives, deadlines (if imposed) for improvement, and to determine best approaches. $325.00

Based on that meeting an action plan is created and the frequency of coaching sessions is determined. The goal is to identify the best starting point(s), select a couple small steps that are fairly easy to implement consistently that will yield some early and notable results. These new routines become habits.  Minor adjustments are made along the way. For some, the compound effect will work best, for others a multi-target approach is better. The process is customized to the student and his/her needs. Coaching sessions are $150/hour, $75/30 minutes. Sessions may be 1-3x a week; duration and frequency is determined by Rebecca and the student. A spouse, partner or co-founder may also be involved, if desired. Progress is addressed at each session. As the gains become more consistent and the student more independent, the coaching sessions wind down. Check-in sessions are monthly or bi-monthly, then every six months or as needed.

To set up a CollegeCORE inquiry session or to make an appointment with Rebecca Shafir, contact the Hallowell Center in Sudbury MA at (978) 287-0810 or her West Newbury office (978) 255-1817 to schedule sessions in person or by phone or Skype. Sessions are $150/hr and may be reimbursable through your insurance.

Speaking with Power and Persuasion: Voice Coaching for Business Professionals

Instructor: Rebecca Shafir M.A.CCC

Your voice speaks volumes about you, more than what you have to say. In 8 seconds or less your average prospect will determine whether or not you are worthy of their continued attention and investment. The essence of trust, motivation, persuasion and passion are carried by the sound of your voice, the clarity of your speech and how you move.

Why sabotage yourself, your product or your brand with a lackluster delivery? Rebecca will teach you or your group the techniques used by political candidates, radio/TV personalities and the top sales pros in the country.

Key Take Aways:

  • which mental and physical exercises to use to best reveal your best vocal image
  • what verbal and non-verbal dynamics best augment your style and personality and which to do away with
  • Specific ways to practice these techniques and how burn them into muscle memory

Here’s how it works:


There is a range of customized approaches. For example, each student can obtain a personal baseline assessment (see below). Coaching is interactive in a lecture/demonstration/application format. Each student gets one-on-one coaching in front of the other class members or in private. Sessions can range from 2 – 4 hour sessions with a follow session for maximum benefit. Fees are based on the size of the group and services requested.


  1. Baseline session – assesses one’s current level of presentation skill, identifies personal objectives, and analyzes audience feedback, review of videos (if available), a baseline recording and voice analysis.
  2. Coaching sessions (in person, by phone or Skype) per hour 1-2 times a week or once every other week depending on deadlines for improvement. Consistency is key! The average numbers of sessions are 4-8.

EARS Reviews

The Emergency Academic Recovery System (EARS)

EARS make students successful adults.

EARS train students to manage emotions, to problem-solve, to work smarter not harder and to get things done – the skills of successful people.

Rebecca Shafir’s EARS program is a brilliant and effective executive function training program focused on emotional regulation and independent problem solving. Results have been life-changing for the students and their parents. Rebecca helps students emerge from academic troubles by teaching them skills and habits of the most successful people I know.
Dr. Edward Hallowell

If your student is under-performing academically, overwhelmed with school work and wanting to do better, maybe now your student is “all EARS.”

EARS turns failure on its head, making academic problems an opportunity for growth rather than a reason to despair.  With the guidance of an EARS coach, students acquire habits and skills of success that will sustain over a lifetime.

The EARS program is administered by Rebecca Shafir M.A.CCC, speech/language pathologist at the Hallowell Center and in West Newbury, author and EARS founder.

Who can benefit from EARS?

EARS succeeds best with middle-school to sophomore age students who are motivated, trustworthy and “change-ready.” Students with a diagnosis or symptoms of ADHD, executive dysfunction, post-concussion syndrome, anxiety or learning disability are good candidates. It’s good to have a parent or caregiver as a “behind the scenes” support for the student’s progress.

The EARS grads of today are the successful entrepreneurs of tomorrow.

Executive functioning is the bedrock of entrepreneurship. An Entrepreneur must rely on him/herself to independently plan, manage stress, initiate and follow through with tasks. Very bright and creative older “wantrepreneurs” regret not acquiring these skills earlier. EARS helps future entrepreneurs learn the skills now that they’ll need later.

How does EARS work?

Our work begins with a 90 minute intake session, preferably in person or via Skype. The goal of the intake session is to establish a positive problem solving partnership and to identify specific starting points for change.  The intake process begins by identifying the strengths of each student that support change (i.e. sports experience, resilience, achievements, positive traits etc) and the resistances or weak links that have deterred success. A customized course of action with specific objectives is designed by the student, the caregivers and the EARS coach.

30 or 60 minute sessions 1-3x a week are set up. The number of sessions or the time spent per session can be extended depending upon several factors, but to keep “the end in sight” we focus on keeping the time commitment to 10 sessions or less. The sessions can be in person, via Skype or by phone. First, attention is given to the student’s environment: the physical setting for study, caregiver influence, school accommodations and incentive systems.

Once the above is addressed, we start facilitating change from the outside in, making adjustments that provide some “almost instant” gratification, have the greatest impact and are easiest to sustain. Enhancement of sleep, diet and exercise, and responses to stress can ease functioning overall. When students used to failure start to sense positive changes early on, they are more willing to accept next steps.

As the student’s self care and environmental supports are in place, he or she will be more enabled to engage in problem solving the logistics of planning and efficiency. These include taking small steps towards establishing routines for managing homework and study, and for preparing the night before to make the morning smoother. We target study skills based on the most updated research on effective cognitive processing for different kinds of minds. When routines become habits, the automaticity bypasses the dependence upon a high level of executive functioning (and caregivers!).  Use of electronics is to achieve our goals is limited to avoid distraction.

The student learns strategies that prevent procrastination and encourage more realistic self-talk and reinforcing strategies. Students are taught ways to monitor their progress, independently troubleshoot sticking points and make needed changes. Reporting schedules with the EARS coach are set up for consistent and frequent communication. Progress is monitored weekly via student, teacher and caregiver (if appropriate) feedback.

A stellar report card may spell success for many signing up for the EARS program, but for some, the greater success will be achieved in the form of self-discovery — understanding and accepting oneself, becoming open to new ways of looking at challenges, and in some situations, choosing a more appropriate educational or career path that could save them time and money down the road.


$325 for the 90 minute intake and planning session.
$150/hr or $75/half hour coaching sessions.

For more information on EARS or the CollegeCore coaching program at the Hallowell Center in Sudbury or the office in West Newbury, MA, Email or call Rebecca Shafir at 978 287 0810 x117 ,  or 978 255 1817.

LUNCHtime Learning Reviews


Digest good advice to make you healthy, wealthy and wise!

LUNCHtime LEARNING sessions are 45 minute informative discussions at your workplace on topics for enhancing mental health, relationships and personal productivity. These interactive formats give participants solutions that produce immediate improvements in their lives.

  • No time for expensive, time-consuming corporate training?
  • Tired of staring at a talking head on a computer or phone?
  • Interested in an affordable and energizing perk for your employees that also enhances your bottom line?

Speaker:  Rebecca Shafir, a speech and language pathologist, neurotherapist, martial artist, coach and author of the award-winning and best- selling The Zen of Listening: Mindful Communication in the Age of Distraction and Speaking with Power and Persuasion has been presenting to audiences of all sizes and interests for more than 20 years. Audiences are given practical and easy –to-implement tips that pay off in noticeable, life-changing ways.


The Life Changing Power of Mindful Listening: Using the tools that Rebecca has successfully honed in her 20+ years of training people to listen mindfully, you will learn the four characteristics of a mindful listener and how, by making a couple changes in your mindset, you can make communication easier. How to listen to difficult people and how to handle conflict and criticism are top discussion points. Improve your key relationships immediately by ridding yourself of the tendency to ”RAID” conversations.

Fearless Public Speaking: Fear of public speaking (includes everything from making a phone call to speaking to a group of a thousand or more) still ranks at Number One on the Greatest Fears List. It is also one of the easiest fears to overcome, if approached correctly. Don’t let public speaking jitters derail your career path or your health. Rebecca’s shares her most practical and do-able ways to diminish to this vexing problem.

Speaking with Power and Persuasion: Rebecca will describe and demonstrate several of the techniques used by political candidates, radio/TV personalities and top sales pros in the country that exude the essence of trust, motivation, persuasion and passion. Audience participation is optional, but encouraged. Learn which techniques are best suited to your style and which ones you can apply immediately to create the power frame needed to influence and persuade.

Calm, Cool and Connected: New Medication-free Ways to Manage Stress and Anxiety:  At least 30 million children and adults in the U.S. suffer from chronic anxiety; many others are undiagnosed. Medications can be helpful, but long-term use can be detrimental and some side-effects can be intolerable. Rebecca offers alternative, up-to-date solutions for managing stress and anxiety with or without the use of medications, and gives examples of her clinical triumphs with these methods.

For more information or to schedule a LUNCHtime Learning session for your employees, call Rebecca Shafir at 978 255 1817 or email Rebecca.